Summary
With over 15 years of experience in Retail and leadership across various levels, I have a proven track record of setting up strategies and executing them with excellent results. I’m passionate about developing talent, optimizing operations, and driving business growth. With a focus on innovation and collaboration, I excel in helping teams reach their full potential and deliver tangible outcomes.
Experience
Head of Car Wash, Retail Fuel and Car Repair Shop - OKQ8 (Sept 2024 - Present)
Currently overseeing the business units for Car Wash, Car Repair Shop, and Retail Fuel at OKQ8. Leading a team focused on continuous growth and the development and implementation of strategic initiatives aimed at strengthening market positioning and fostering sustainable expansion across each segment. I play a key role in acquisitions and ensure the seamless integration of new businesses, aligning them with corporate goals while maintaining exceptional customer experiences in both manned and unmanned networks. Under my leadership, the market share for automatic car wash volume has increased by +20%, and market share for revenue has grown by +14%. My core responsibilities include expanding the network, developing concepts, optimizing sales, refining pricing strategies, conducting market analysis, and driving sustainability initiatives across all areas. I report directly to the Director Retail & Associations.
Head of Car Wash and Car Repair Shop - OKQ8 (Nov 2023 - Sept 2024)
Responsible for overseeing approximately 80 car repair shops across the company, in addition to leading the development and growth of the car wash business. Focused on strengthening OKQ8’s market position by driving network strategy for both car washes and repair shops, with an emphasis on sustainable and competitive concepts. Played a key role in acquisitions and integration of new businesses, while ensuring the best customer experience within both manned and unmanned networks. Under my leadership, we increased market share by +20% in automatic car wash volume and +14% in revenue. Responsibilities included network development, concept creation, sales optimization, pricing strategy, market analysis, and driving sustainability initiatives across both car wash and repair sectors. Reported to the Director Retail & Associations.
Head of Car Wash - OKQ8 (Feb 2022 - Nov 2023)
Responsible for leading the development and growth of the car wash business to strengthen OKQ8’s market position. Led the creation of a network strategy for car washes, focusing on sustainable and competitive wash concepts. Played a key role in acquisitions and integration of new businesses, while driving category development and ensuring the best customer experience within both manned and unmanned networks. Under my leadership, we increased market share by +20% in automatic car wash volume and +14% in revenue. Responsibilities included network development, concept creation, sales optimization, pricing strategy, market analysis, and driving sustainability initiatives within the car wash sector. Reported to the Director Retail & Associations.
Manager Operations Car Wash - OKQ8 (Sep 2021 - Feb 2022)
Manager Operations within the Car Wash division, part of a company undergoing a transformation from managing operations to business development. Responsible for coordinating with all suppliers and internal teams to ensure optimal operations and cost reduction. Oversaw the integration and management of staff across various acquired businesses, ensuring smooth operations and alignment with company goals.
COO / Operation Manager - Steamrex by OKQ8 (mars 2021 - okt 2021)
A newly established subsidiary and joint venture with a Danish counterpart. Responsible for overseeing all operational aspects of the company, with a focus on building a sustainable and profitable business for the long term.
Area Manager Göteborg - OKQ8 (Nov 2019 - Mars 2021)Area Manager responsible for overseeing all stations within the district, with full accountability for Profit & Loss (P&L) and ensuring compliance with company concepts. Focused on developing strong leadership within the team, helping Sales Managers grow and transform their stations into customer destinations. During my time as Area Manager in Göteborg, I managed 15 stations and successfully improved overall performance by implementing new initiatives and focusing on cost control and efficiency.
Area Manager Stockholm - OKQ8 (Sept 2018 - feb 2020)Area Manager responsible for overseeing all stations within the district, managing Profit & Loss (P&L), ensuring adherence to company concepts, and driving strong leadership development for regional managers. Led 14 stations in Stockholm, where I, along with my team of Sales Manager's, significantly improved performance by driving new initiatives while focusing on cost management and operational efficiency.
Program Manager - OKQ8 (Oct 2017 - Sep 2018)
Program Leader of a major IT project, overseeing the transition to Microsoft Dynamics AX (back office) and NCR (point of sale) systems. Oversaw the progress of all project streams to completion. In this role, I held both operational and strategic responsibilities, chaired steering committee (steerco) meetings, and collaborated closely with all project managers to ensure the successful delivery of the project.
Change and Communication - OKQ8 (Apr 2017 - Okt 2017)
Part of the change management and communication team for a major IT project, overseeing the transition to Microsoft Dynamics AX (back office) and NCR (point of sale) systems. Responsible for managing all aspects of change, including training and supporting staff throughout the process. Served as the subject matter expert, educating and mentoring the internal training team to ensure smooth implementation and effective knowledge transfer.
Site Manager - OKQ8 Häggvik (Mars 2015 - Mars 2017)
In this role, I was responsible for overseeing customer interactions and ensuring the store met and exceeded customer expectations at one of the largest locations within the company. While holding this responsibility, I was also in charge of managing another location. My duties included budget and performance management, cashier and store operations, as well as motivating, coaching, and leading staff with full personnel responsibility. I worked with Assistant Sales Managers and Sales Associates to support daily operations and reported to Area Manager.
Site Manager - OKQ8 Norrtälje (Nov 2015 - Aug 2016)
In this role, I was responsible for overseeing customer interactions and ensuring the store met and exceeded customer expectations. My duties included budget and performance management, cashier and store operations, as well as motivating, coaching, and leading staff with full personnel responsibility. I worked with Assistant Sales Managers and Sales Associates to support daily operations and reported to the Area Manager.
Site Manager - OKQ8 Åkersberga (Okt 2014 - Mars 2015)
In this role, I was responsible for overseeing customer interactions and ensuring the store met and exceeded customer expectations. My duties included budget and performance management, cashier and store operations, as well as motivating, coaching, and leading staff with full personnel responsibility. I worked with Assistant Sales Managers and Sales Associates to support daily operations and reported to the Area Manager.
Site Manager - OKQ8 Täby (Sept 2013 - Okt 2014)
In this role, I was responsible for overseeing customer interactions and ensuring the store met and exceeded customer expectations. My duties included budget and performance management, cashier and store operations, as well as motivating, coaching, and leading staff with full personnel responsibility. I worked with Assistant Sales Managers and Sales Associates to support daily operations and reported to the Area Manager.
Sales person / Assistant Site Manager - OKQ8 (May 2009 - Sept 2013)
Service-oriented team player responsible for a wide range of tasks in a fast-paced environment. Managed upselling at the cashier, rented vehicles, served food, and ensured the station remained clean and well-maintained. Consistently delivered world-class service while maintaining high-quality standards in all aspects of the role.
Education
Högskolan i Gävle - Bachelor of Science in Business and Economics (2018-2019)
A comprehensive three-year program providing a solid foundation in business administration. Core courses covered leadership and organization, marketing, external accounting, and financial management. Additional subjects included law, economics, and statistics. The first two years were common for all students, with both introductory and intermediate courses in all four main areas of business administration. In the third year, students specialize in areas of interest, with two main tracks available: Accounting (focused on external accounting and financial management) and Business Development (focused on leadership and marketing).
KTH Royal Institute of Technology - Bachelor's Degree in Computer Engineering (2010-2012)
The program focuses on developing connected products and software for the future, addressing the growing demand for technological solutions. At KTH, you collaborate with leading IT companies and gain practical experience. As a computer engineer, you help shape digital solutions for sectors like healthcare, finance, and entertainment. The curriculum covers processors, programming, data networks, databases, and security, with a focus on internet and mobile technologies like 5G. In the third year, you can specialize in software development or the Internet of Things (IoT). The program includes project-based courses and concludes with a thesis that can be completed at KTH, abroad, or with a company.
KTH Royal Institute of Technology - Master’s Degree in Engineering and Teaching (2009-2010)
This unique program leads to both a Master’s degree in engineering and a teaching qualification. Graduates are highly sought after in both the business sector and education. The program combines pedagogy with engineering skills, equipping you to plan, implement, and develop educational programs in schools, businesses, and organizations. During the second year, you specialize in one of four tracks: Mathematics and Physics, Mathematics and Chemistry, Mathematics and Technology (with a focus on energy and environment), or Mathematics and Technology (with a focus on computer engineering). The program prepares you to teach subjects like mathematics, physics, chemistry, and technology, addressing the increasing demand for teachers and engineers in society.
Rodengymnasiet - Science Program (2006-2009)
The Science Program is designed for those interested in science, mathematics, or the societal aspects of natural sciences. Through models, experiments, labs, and field studies, the program fosters logical, scientific, and critical thinking. The Natural Science track provides in-depth knowledge in core subjects like chemistry, physics, biology, and mathematics. You study topics such as atomic and nuclear physics, the chemistry of life processes, biotechnology, astrophysics, energy sources, and environmental issues. Courses include Mathematics 5, Biotechnology, and Natural Science Specialization, with a focus on genetic engineering, microcosms, and the universe.
Recognitions
Strategic Award: OKQ8 - Funding the Journey - OKQ8 Awards (2024)
I was nominated for OKQ8’s Strategic Award, an exclusive recognition given to only a few individuals each year for extraordinary contributions. My nomination was based on my efforts in driving the business forward while continuously strengthening results. I have played a key role in advancing procurement, supplier relations, IT development, and team growth, ensuring long-term success.
Strategic Award: OKQ8 - Winning in the Medium Term - OKQ8 Awards (2023)
Proud recipient of OKQ8’s Strategic Award, which is only given to initiatives that go beyond the ordinary. In close collaboration with IT, we successfully launched a new subscription solution for both private and business customers. This solution has seen strong growth, generating a stable monthly revenue independent of seasonal fluctuations. At times, it accounts for approximately 60% of total revenue. This initiative has been a key driver in expanding our "Grow Non-Fuel Business" strategy, contributing to a record-breaking 80 MSEK increase compared to last year, reaching an all-time high.
Leader of the Year - Sales & Operations Awards (2014)
Nominated for Leader of the Year by all Sales Managers in the country during my first year as a Sales Manager. This is a highly prestigious award presented annually to one individual among a select group of nominees. To be nominated, exceptional performance beyond expectations is required.